What Is PR Really About?
Let’s clear the air: PR is not advertising. You’re not paying to place a message in front of someone. PR is earned media—it’s the art of getting people to talk about you because they want to, not because you paid them to. It’s about building trust, credibility, and authority.
At its heart, PR is storytelling. It’s crafting a compelling narrative about your product, mission, or personal brand and sharing it through the right channels. It’s the difference between someone discovering your business through an article on Forbes vs. a Facebook ad. One is perceived as endorsement; the other is just marketing.
The beauty of PR is that it scales your reach and builds long-term authority. One great story in a top publication can generate leads, traffic, partnerships, and even investor interest. It puts you in the spotlight—and unlike ads, its impact lasts much longer. DIY PR focuses on doing this storytelling yourself. You identify the right stories, pitch them to the right people, and repeat the process consistently. You don’t need a PR degree. You just need to understand how to communicate your value in a way that excites others.