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Media Relations That Actually Work
PR Without The Price Tag
We teach small business owners the insider strategies former journalists use to get media coverage - without the agency price tag.
PR Without the Price Tag
Ever wondered how other businesses get featured in the media or online? Learn how to harness the power of media to get your message out with confidence at PR Without the Price Tag.
Longtime author coach and publishing expert Shoma Mittra and veteran journalist Ara Jansen will help you discover how the professionals secure free editorial coverage and publicity without the price tag.
Join us for a series of informative, useful and fun workshops which will help your business raise its profile in the media and your industry while helping you become more confident in handling your own PR – without the price tag.
Our story.
Former Journalists, Current Educators
Ara Jansen and Shoma Mittra spent years in newsrooms, understanding exactly what journalists need and how media decisions are made. Now they're dedicated to sharing that knowledge with small business owners who deserve better access to professional PR strategies.
Their approach is simple: teach you the insider knowledge that typically costs thousands in agency fees, but in a way that's practical, affordable, and specifically designed for small business success.
Every program they've created comes from real newsroom experience and is tested with real small businesses to ensure it delivers actual results, not just theory.
Businesses Trained
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Success Rate
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Client Savings (USD)
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A Different Approach to PR
We believe small businesses deserve access to professional PR knowledge and strategies that actually work for their budgets and goals.
Education First
Instead of creating dependence, we teach you the skills so you can handle your own PR confidently and effectively.
Journalist Perspective
Learn from former newsroom professionals who understand exactly what journalists need and how they make coverage decisions.
Small Business Focused
Every strategy is designed specifically for small businesses, startups, and entrepreneurs with limited budgets but big ambitions.
Practical Training
Hands-on learning with real scenarios, practice sessions, and direct feedback to ensure you master the skills.
Ongoing Support
We're here to help you succeed with continued guidance, resources, and support as you build your media presence.
Affordable Excellence
Professional-level PR training and services at a fraction of traditional agency costs, designed for real small business budgets.
Ready to Master Media Relations?
Choose Your Path to Media Success
Whether you want to learn the skills yourself or have us handle everything, we have the perfect solution for your business.
Introductory workshop
A 90-minute group general workshop for those in small to medium business curious to learn more about how to do their own PR.
Among other things, in this 90-minute workshop with question time you will discover:
- What is PR? What is owned vs paid PR?
- How to do your own basic PR without the price tag.
- Tips on writing an effective media release.
- How to get your media release and information out into the world
Let’s go deep - Closed Door Intensive
In this six-hour workshop (or two three-hour sessions) we’ll dive deep with up to three people from your business into the world of do-it-yourself PR and publicity. Held at your offices or presented online.
You’ll learn how to:
- Create a PR plan for your business.
- Find interesting angles to pitch to the media and how to pitch.
- Leverage ideas on how to become a spokesperson and a go-to for the media.
- Write one or a couple of media releases specifically for your business.
- Create a media kit.
- Use photos to best effect.
Let us do the work
Let us save you time. We’ll write your media release and send it out to an agreed collection of media and industry outlets for you to follow up.
Includes:
- An online meeting to gather information for the media release.
- One set of changes.
- Sending out the approved release to up to 40 general and specialist media and industry outlets.
From the Newsroom
Former journalists share the strategies that actually work to get small businesses featured in media
Former journalists share the strategies that actually work to get small businesses featured in media
that matters
Learn to be your own PR expert. Every post is designed to teach you skills that agencies charge thousands for. From writing compelling press releases to building genuine journalist relationships, we share practical strategies that work—no fluff, no theory, just actionable advice from former newsroom professionals.
Real results from real small businesses
What Our Clients Say
The Media Breakthrough Intensive completely changed how I think about PR. Within a month, we were featured in three major publications. The hands-on practice with real journalists was invaluable.
Sarah Mitchell
Company: Founder, Eco-Friendly Packaging Co.
Result: 3 major features in first month
Result: 3 major features in first month
I was spending $8,000 a month on a traditional PR agency with minimal results. Ara and Shoma's approach got us better coverage in the first quarter than we'd seen all year.
Marcus Chen
Company: CEO, GreenTech Solutions
Result: Saved $90,000+ annually
Result: Saved $90,000+ annually
The Closed Door Intensive transformed our entire marketing team. Now we handle our own PR confidently and get regular media coverage. Best investment we've made.
Jennifer Walsh
Company: Marketing Director, HealthTech Startup
Result: Team now self-sufficient in PR
Result: Team now self-sufficient in PR
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