Every small business has a story worth telling, but not every business knows how to tell it in a way that journalists will notice. That's where we come in.
Our services are designed around one core principle: giving you the knowledge and tools to succeed in media relations, whether you prefer to learn the skills yourself or have our team of former journalists handle it for you. Each option is crafted specifically for small businesses that need professional results without the traditional agency price tag.
A focused 4-week program where you'll learn to pitch journalists effectively and practice with real media contacts.
Step 1: Initial strategy session to identify your unique story angles and target media.
Step 2: Weekly group sessions where you practice pitching to real journalists with immediate feedback.
Step 3: Build your media contact list and learn relationship-building strategies.
Step 4: Graduate with confidence, skills, and ongoing support to maintain momentum.
One full day of intensive PR training for your marketing team to master all aspects of media relations.
Step 1: Pre-session consultation to understand your business and customize the training
Step 2: Intensive one-day session at your location or ours with hands-on exercises
Step 3: Team leaves with actionable templates, contact lists, and confidence to execute
Step 4: 30-day follow-up support to ensure successful implementation
Let our former journalists handle your PR while you focus on running your business. Professional results without the learning curve.
Step 1: Deep-dive discovery session to understand your business, goals, and unique story angles
Step 2: Monthly planning calls to identify timely stories and upcoming opportunities
Step 3: We create, distribute, and follow up on professional media releases and pitches
Step 4: Monthly reporting and strategy refinement based on results and feedback