What Is PR Really About? Let’s clear the air: PR is not advertising. You’re not paying to place a message in front of someone. PR is earned media—it’s the art of getting people to talk about you because they want to, not because you paid them to. It’s about building trust, credibility, and authority. At its heart, PR is storytelling… Read more

While PR and branding often work hand-in-hand, they serve different functions. Branding is how you want to be perceived. It’s your visuals, voice, and message. PR, on the other hand, is how others perceive and talk about you based on your visibility. Think of branding as your outfit and style, and PR as the conversations people are having about you.. Read more

How to Do PR on a Budget in Australia When you’re trying to get your brand noticed, it’s easy to think you need a massive PR agency and a bottomless budget. But the truth is, PR need not be pricey. In fact, many startups, creatives, and small businesses across Australia—from the heart of Sydney to the local cafes in Perth—are.. Read more