Why Traditional PR is Expensive Public Relations is often seen as a mysterious, high-powered tool used only by mega-corporations and celebrities. The reason? Traditional PR firms charge steep prices. It’s not uncommon for agencies to demand thousands of dollars per month on retainer—without guaranteeing results. Their fees cover account managers, strategists, media outreach specialists, and designers. While they bring professionalism.. Read more
What Is PR Really About? Let’s clear the air: PR is not advertising. You’re not paying to place a message in front of someone. PR is earned media—it’s the art of getting people to talk about you because they want to, not because you paid them to. It’s about building trust, credibility, and authority. At its heart, PR is storytelling… Read more
While PR and branding often work hand-in-hand, they serve different functions. Branding is how you want to be perceived. It’s your visuals, voice, and message. PR, on the other hand, is how others perceive and talk about you based on your visibility. Think of branding as your outfit and style, and PR as the conversations people are having about you.. Read more
